Promotion Insights for Writers - A Piece Of My Mind
The website www.oncewritten.com has this to say about book promotion.
"In 2005 the United States produced nearly 175,000 new titles. Even if the most intrepid of book consumers were able to read three books a day, they would only be able to read about one percent of all the titles published that year. And let's face it, most of our consumers aren't that reading-prolific.
So the question is just HOW do you promote your book? Getting the word out is not easy, and as a new author you face incredible competition in getting your book noticed. From listings at Amazon.com, to online advertising, to book signings, phew, what should you do next?"
In my opinion, one of the hardest jobs to do as a writer is the task of promoting your work. It does not matter if it's a short story or novel. Writing is easy part, promotion is hard work.
When I discussed this idea with a friend over lunch, he suggested writing about it in my column.
Well, I explained that I got this email from the husband of a writer. He told me that he challenged his wife to write the book instead of talking about it. She wrote the book. Now the novel has been posted to Smashwords, Amazon and a few other sites with limited success. He wondered why her book hasn't been selling.
Lets be honest, many writers promote their work on all the social media sites like Facebook, Twitter, MySpace, Blogspot, etc. Nowadays, a writer cannot shy away from the spotlight and just write. Authors now have to do worker's workshops, readings...as well as interviews, appearances, guest blogging, blog hops, radio spotlights, book videos, TV spots and more.
It is hard to just go into your writer's cave and just compose a piece. A friend of mine who is a very shy and introverted man, but can write wonderful work, remarked to me. “I can't hide anymore! I need to go out in public and advertise myself. I used to just write my books, now I need to be at writer workshops six to eight weeks a year and interact with the public with book signings.”
What the public wants is to know the authors of their books. For example, a few of the authors who have made appearances on my blog talk radio show ANYTHING GOES have said that their readership enjoys listening and knowing them through conversation rather than an interview by the numbers. From the emails I have gotten, it is great that they now know the author behind the words.
Many authors nowadays remark that their fiction writing has sometimes taken a back seat to promoting their work. Amazing as it seems, many writers have their media accounts updating themselves daily.
If an author has many mom de plumes, each author name tends to have their own Blogspot page, Facebook page, Twitter account etc. So there is more work promoting on social media sites.
In the days long ago, the large publishers had major marketing departments. In this age of independent authors, small e-publishing and on line direct publishing, this is rare to have happen anymore.
I do not want to sound like the prophet of doom and gloom. I have always been frank with you my readers. I always believed in telling it like it is. Promotion these days is as important as writing itself
So until next time, Reach for the stars
Columnist: Bennet Pomerantz has covered the Audio medium for the last 20 years. He has syndicated newspaper columns, AUDIOWORLD and "Movies of Your Mind", in Affaire De Coeur Magazine. In which he showcase his vast and diverse knowledge of the spoken word medium.
He is also known as a media review critic (books, music, graphic novels, DVDs, CDs) in his weekly syndicated newspaper column "A Piece of the Page". He also is a ranked media reviewer for Amazon.com. http://www.facebook.com/bennet.pomerantz1 / E-mail: email@example.com